Chateau Mouton Rothschild have announced that the label for their 2011 vintage has been designed by the French painter and sculptor Guy de Rougemont.
Practically every year since 1945 Chateau Mouton Rothschild has commissioned a contemporary artist to create an original work to illustrate the label. Every artist is at liberty, following their own inspiration, to interpret the themes of the vine, the pleasure of drinking or the symbol of the Ram (Mouton is the French word for ‘sheep’ and as Baron Philippe de Rothschild’s zodiac sign was Aries the emblem of the chateau is a Ram).
2010 – Jeff Koons
2009 – Anish Kapoor
2008 – Xu Lei
2007 – Bernar Venet
2006 – Lucian Freud
2005 – Giuseppe Penone
2004 – HRH Prince Charles, Prince of Wales
2003 – 150th Anniversary of Rothschild ownership of Mouton (Baron Nathaniel is depicted on the label with the deed of sale as the background).
2002 – Ilya Kabakov
2001 – Robert Wilson
Guy de Rougemont is an old friend of Baroness Philippine de Rothschild (Baron Philippe’s daughter) and has also created the columns in The Paintings for the Labels Room at the chateau where the originals of the artworks for the Mouton Rothschild’s labels are displayed. The columns are of gilded brass with a recurring motif of wine coloured whorls and punctuate the space between the artworks. The Paintings for the Labels Room is open to the public and the artworks are housed in glass display cases, like those used for butterflies, designed by Francis Lacloche.
Guy de Rougemont’s design for the Mouton Rothschild 2011 label echoes ‘the clarity of vines in sunshine to the darkness of the cellars’, moving from gold to dark red and journeying in colour through all the stages of the birth of a great wine. He is known for his fondness of bright, warm colours and the 2011 label reflects his use of the ‘serpentine line, whose undulations emphasise or tempter contrasts of light and shade’.
Guy de Rougemont was born in Paris in 1935 and studied at the National School of Decorative Arts in Paris. He is a member of the Academy of Fine Arts of the Institut de France and his art work has strongly influenced industrial and interior design. He is known for his integration of shape and colour to the environment and abolishing the border between sculpture and painting. His work includes monumental murals in public places, such as the forecourt of the Musée d’Orsay in Paris, the Hakone Museum in Tokyo and the Metropolitan Park in Equador and also sculptures and modern geometric-styled furniture.