The Côtes de Bourg has a new image starting this April and a brand new slogan: Côtes de Bourg, The Spicy Side of Bordeaux. The new look is part of their digital strategy and has been designed by the agency Pixelus Bordeaux.
The slogan and graphics are intended to cultivate the image of the Côtes de Bourg as being part of the large family of Bordeaux but also standing out from it.
Didier Gontier, Director of Syndicat Viticole explained that the Malbec grape expresses their ‘spicy side’ and that it represents:
“The true identity of our character, the image of our region and its winemakers”.
The Côtes de Bourg wines use the highest percentage of Malbec in Bordeaux and this is the region’s historic grape variety, known locally as Cot de Bourg.
The aim is to target a younger audience and the new look has been designed to appeal to 25+ year olds. The modern graphics inject a sense of fun and have certainly spiced up their image – loveable though their previous mascot was Bob the Beagle was looking a little dated.
The Côtes de Bourg’s website is being updated complete with the new look and new facilities which will be unveiled for Vinexpo. They are also holding an ‘Open Door’ event 11th and 12th May where 100 chateaux open their cellars showcasing their wines, including tastings, presentations, visits and local produce.
There are around 500 wine makers in the Côtes de Bourg and the vineyards cover 2,900 hectares. The region has seen a surprising number of new vintners drawn to the area over the past few years.
François Mitjavile of the Saint Emilion Grand Cru Tertre Roteboeuf owns Chateau Roc de Cambesand Domaine de Cambes and Bernard Magrez of Chateau Pape Clement owns Chateau Guerry.
The wines of Côtes de Bourg are well worth discovering and with their new campaign hopefully more people will get to know about them and try them for themselves. If you’d like to learn more about this appellation you can read up on it here Bordeaux – the AOCs.