I spotted a press release over the weekend about Octavian and Asia. Octavian is planning to increase its presence in Asia with a stand at this year’s Hong Kong International Wine & Spirits Fair. Octavian is one of the leading fine wine storage providers and will join the 800 other exhibitors at the Fair for the first time this year. Founder and Chairman, Nigel Jagger, will be greeting both trade and private individuals at stand 3D-B25 in the Wine Investment Zone. The Wine Investment Zone is a new part of the Fair and will allow investors to interact with a number of companies under one roof, comparing and identifying the services which facilitate investment and logistics.
The Wine Investment Zone will host companies who engage in En Primeur buying and selling for clients, fine wine investment fund consultancy and management, fine wine portfolios, auctions, cellaring and logistics.
The Wine Investment Forum on Saturday 5th November promises to address the critical issue of wine storage provenance and its role in investment, and will include a presentation by Ella Lister, Octavian’s fine wine strategy consultant.
Octavian provides fine wine storage to trade and private clients alike, including several hundred in Asia. As the fine wine industry becomes ever more global, Octavian wants to stress that there is no better place on earth to store wine than in its care. By stock value, more than 25% of Octavian’s private clients live in Asia, from Hong Kong to Ho Chi Minh.
Octavian have said that:
“We recognise that Asians will continue to be significant buyers of fine wine, and we want to thoroughly understand this market. Our goal is to gather intelligence about what the trade and collectors alike require, to ensure we can provide the optimum support to all our customers.
Over the last two decades, Octavian has set the standard in fine wine storage and led the industry’s education about provenance. Today, Octavian clients recognise the value of storage provenance, proved in a recent survey, where 65% of respondents said they would pay more for Octavian-stored wine.
We consider it our duty to continue to build awareness of the importance of proper wine storage: to us that means the perfect conditions, absolute security – physical and financial, and rigorous procedures.”
I wonder if Octavian will be considering establishing fine wine storage warehouses in China in the future or whether the UK will remain its hub?